Building a Brand That Feels Real with Megan Matthews – Part 2 (Ep. 55)

We’ve all heard the phrase “Your brand is what people say about you when you’re not in the room.”  But what if you don’t know what they’re saying? In this episode, brand strategist Megan Matthews joins John and Alex to unpack what makes a brand unforgettable and what makes it forgettable. From taking over her father’s firm, Instinct Brand Equity, to working with elite firms on their emotional resonance and strategic positioning, Megan shares powerful insights into why branding must evolve with intention. Whether you’re running a family business or managing a legacy firm, this episode will challenge the way you think about identity, trust, and perception. Here’s what you’ll learn: Why PR overtook advertising and what brands must do now What it’s really like stepping into a parent’s legacy business How emotion, not just logic, builds brand loyalty The biggest brand risk no one talks about: being “good enough” And more! Resources: “Unreasonable Hospitality” by Will Guidara “Start With Why” by Simon Sinek Building a Brand That Feels Real with Megan Matthews – Part 1 (Ep. 54) Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation February 3, 2026: Retirement Workshop Part 1 – Lunch Workshop February 10, 2026: Retirement Workshop Part 2 – Lunch Workshop Connect with Med-Wealth Financial Services:  Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services [email protected] 905-568-2000 1- 888-568-1170 Connect with Megan Matthews: LinkedIn: Megan Matthews Instinct Brand Equity [email protected] About Our Guest:  Megan has an inherent ability to suss out the heart of a Brand’s story.  It’s this Instinct-led approach, paired with twenty years of global experience as a PR and marketing communications executive, an astute understanding of the ever-changing digital marketing and social media landscape, and a genuine love of Brand storytelling, that makes her expertise highly sought-after.  Whether working with an emerging company or an established Brand, Megan specializes in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader have helped countless company managers, directors, and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success. Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, executive profile building, social media marketing, influencer management, media coaching, brand partnerships, and event management on a global scale, working both in-house and in-agency in London, New York, and Toronto.