Building a Brand That Flows From Who You Actually Are with Bri Ramos (The Buzz Brand)

Welcome back to The In-Between podcast! Today I'm sitting down with Bri Ramos - branding expert, fractional CMO, and co-founder of the PAUSE Retreat, a luxury retreat designed specifically for high-achieving women. Bri's been running The Buzz Brand with her sisters for 11 years, and honestly, she's a wealth of knowledge on all things branding, marketing, and identity. We get into her wild journey from being a teacher to accidentally falling into branding and eventually building a full-service agency. Bri gets real about the constant identity shifts that come with entrepreneurship and motherhood, why setting boundaries as a high-achiever is so hard (but necessary), and the importance of having a hobby that's actually separate from your work. We also dive into why storytelling will always beat following trends, how to lead with value instead of just selling, and why there's absolutely room for everyone in your industry. Plus, Bri shares what inspired the PAUSE Retreat and Community - a space for women to actually stop and refill their cups. If you're navigating your own identity shifts or just need permission to slow down, this conversation is everything!    What You'll Hear: Bri's journey from education to tech to building The Buzz Brand Navigating multiple identity shifts as an entrepreneur and mom Why discovering your identity is the foundation of your brand The importance of boundaries for high-achieving women How to find a hobby that isn't just another creative outlet Why everyone needs a mentor in different seasons The psychology behind effective marketing and storytelling Leading with value over selling your product or service Understanding people to solve their pain points The PAUSE Retreat and Community for high-achieving women Why emotional intelligence makes great leaders The power of play and laughter in personal development Why the market isn't saturated - there's room for everyone Advice for anyone in an in-between moment right now   Connect with Bri: @bri.ramos__ | @thebuzzbrand_ | Bri's Website | https://brianaramos.com/ The Buzz Brand Website | https://thebuzzbrand.com/   Let's Connect: @inbetweenconvos | @kassidy.owen