Building a Brand That Gives Back: Nina Alexander on B Corp & Impact

Hey pal, and welcome back to I've Got Your Back the podcast.This week's episode is such a good one. I'm sitting down with the wonderful Nina Alexander — Reiki master, mum of four, Arbonne consultant, spiritual mentor, women's circle host, and founder of the most beautiful sustainable period pants brand, Annahitah. Nina and I have known each other through the Arbonne community for years, but it's only recently, working together on her B Corp journey, that we've really gotten to know each other deeply. And wow, I am just so glad we did!Nina is one of those people who lights up every room she's in. She wears so many hats and does it all with such grace, intention, and heart. This conversation goes so many places and I absolutely loved every minute of it.We cover a lot in this episode. The spark behind Annahitah. The goddess who inspired it. The grit it takes to bootstrap a startup from scratch. The beauty and the challenge of being a multi-passionate, multi-dimensional woman in business.Inside, we explore:How a statistic about tampons sparked a two-year journey to launch a stylish, sustainable period pants brandWhat it really means to bootstrap a business from nothing and what Nina wishes she'd known soonerWhy B Corp certification mattered to Nina from day one, and the lessons from going through the processBeing half-Persian, the ancient Persian goddess Anahita, and how culture and identity wove their way into the brandDonating period pants to girls in Malawi and Uganda and the messages that make the hard times worth itThe rise of female founders and what divine feminine leadership actually looks and feels likeNina's upcoming divine feminine fragrance, one for each phase of the monthly cycle (yes, really!!)What Nina believes the world needs to hear right nowThis episode is honest, heartfelt, and full of those goosebumps moments. Nina is the real deal, doing business from the soul, and I know you're going to love her.Connect with Nina & Annahitah: Follow Nina @iamninaalexanderFollow @annahitah and find out more at annahitah.comAll the good stuff 🙌Subscribe to Michelle's Weekly WellnessJoin my "I've Got Your Back" communityDownload my free Yoga Nidra PracticeLet's chat over on InstagramMichelle's Website + Book a chatDownload my free Become B Corp Certified guide