Building a Brand That Isn't About You with Hermana Studio

What this episode covers

In this episode, I sit down with two estheticians who share one roof but run two separate LLCs—and they've found a way to make it work by doing something most people never think to do: they gave their brand an identity, an avatar, and a life of its own. We talk about what happens when you stop making every business decision about you and start asking, "What's best for the brand?" How do you build something that's bigger than your ego? How do you stay authentic while scaling? And how does having a shared brand identity create alignment, clarity, and freedom? If you've ever struggled with letting go of control, defining your brand beyond yourself, or figuring out how to network and collaborate in a way that feels genuine—this one's for you. Follow Hermana Studio on IG: hermanastudio.blono

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