Building a Brand That Lasts Forever With Christy Budnick: CEO, Berkshire Hathaway HomeServices

On this episode of #ThePlaybook, Christy Budnick, CEO of Berkshire Hathaway HomeServices, sits down to discuss: [2:44] - What it means to be an organization that celebrates diversity, inclusion, and equity  [6:50] - The three areas of the business that she is most focused on in order to help differentiate their brand  [11:40] - How COVID has changed the buying process for homes and why cash buyers have a greater advantage than ever before [13:52] - Why she advises against getting emotionally attached to a specific home