Building a Brand That Means Something: Sali Christeson Founder of Argent

In this episode, Victoria sits down with Sali Christeson, founder and CEO of Argent, to discuss what it really takes to build a fashion brand over the long term. Sally shares her path from tech to launching Argent, and how a gap in the workwear market led her to create a brand rooted in both function and purpose. They get into raising venture capital in fashion, navigating the “messy middle” of growth, and why most brands don’t make it past the early years. Sally also shares how Argent went from strong growth to zero revenue during COVID and the unexpected moment that turned things around. The conversation covers hiring, trusting your instincts as a founder, evolving workwear culture, and why there’s no shortcut to building a brand that lasts.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow Argent:IG: @argentShop ArgentFollow Sali:IG: @salichristesonBrand Highlight: Alexandra MadisonGlamsquad:Code: FASHIONANDFOUNDERS for $20 offRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Thanks for listening!