Building a Brand that Resonates with the Collector with Greg Fisher, CMO at Collectors, PSA

Brett talks with Greg Fisher, Chief Marketing Officer of PSA, Collectors about his approach to building a brand that resonates with collectors. Greg shares what great marketing looks like to him and different ways that he thinks about delighting the PSA customer. Greg talks about the new PSA drop off initiative and why he's working to prioritize accessibility for the PSA customer. Lastly, Greg shares what the PSA activation will look like at The National in Cleveland this year and what he's looking to accomplish at the biggest show in the industry.   Check out PSA for all of your grading and authentication needs.Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon:Join Stacking Slabs Podcast Patreon[Distributed on Sunday] Sign up for the Stacking Slabs Weekly Rip Newsletter using this linkCheck out Card Ladder the official data partner of Stacking SlabsFollow Stacking Slabs: | Twitter | Instagram | Facebook | TiktokFollow Greg: | Instagram | PSA ★ Support this podcast on Patreon ★