Building a Brand: The Importance of PR and Social Media for Biotechs with Alexander Morin, Account Coordinator at Russo Partners

In this episode, we chatted with Alexander Morin, PhD, Account Coordinator at Russo Partners, a Public Relations Agency that collaborates on integrated communications for digital technology, mobile communications, biopharma, medtech, digital health, diagnostics, IT, and healthcare services companies. Alexander is passionate about translating complex scientific concepts into engaging and accessible stories for diverse audiences.Get Alexander's favorite book: The Empress and the English Doctor: How Catherine the Great defied a deadly virusRusso Partners LLCLink In With Alexander!Connect with us!Link In with CarinaSubscribe here:AppleSpotifyGoogle PodcastRSS feedLearn more about Recruitomics ConsultingCheck out our reading listDownload our free startup resources guide to grow your biotech efficientlyIf you're on the job market, visit the Collaboratory Career Hub 08:17 - 12:38 - Challenges Faced by Science Communicators15:21 - 18:10 - LinkedIn and Twitter as a Tool for PR23:07 - 25:44 - The Integration of AI in Science Communication30:39 - 33:10 - Significance of Funding Conversations for Early-Stage Companies35:20 - 38:45 - The Shift to Public Communication by Early-Stage Startups40:18 - 43:20 - CEO's Role in Startup Branding

Episode metadata supplied by the publisher feed · Published Jan 31, 2024

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Building a Brand: The Importance of PR and Social Media for Biotechs with Alexander Morin, Account Coordinator at Russo Partners

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This episode was published on January 31, 2024.

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