Building a Brand Through Trauma Informed Marketing with Special Guest Kat Kennan

In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty.On this episode, you will:Discover why traditional marketing techniques that trigger inadequacy are actually driving customers away and how trauma-informed approaches can transform your ROILearn actionable strategies for implementing strengths-based marketing that builds genuine connections without exploiting vulnerabilitiesExplore how Kat's Brand Inclusion Index provides companies with measurable alternatives to traditional metrics like Net Promoter ScoreUnderstand the critical importance of data hygiene and segmentation in creating meaningful, trauma-sensitive customer experiencesHear real-world examples of brands succeeding with compassionate marketing approachesQUICK LINKSConnect with Kat: Radical Customer Experience | BVscore.aiFollow Kristin: The Source Marketing Group | LinkedInSubscribe: Apple Podcasts | Spotify | YouTube