Building a Brand with Authenticity

This week on Barbell Business, we interview co-founder of As Rx, our friend Marcus Dedina. He discusses how he and his team found success in the CrossFit industry by building a brand that focused on being more than just apparel company - rather a representation of a community and culture.

Episode metadata supplied by the publisher feed · Published Sep 10, 2015

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Building a Brand with Authenticity

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