Building A Brand with Craig Newbigin | #14

In this episode, Craig Newbigin takes us through the real story behind building Natural Nutrients — from working as a youth drug & alcohol counsellor, to co-founding a clean-label supplement brand long before “ultra-processed foods” became a mainstream conversation. Craig opens up about the values that shaped him, why genuine connection matters in business and life, and how his background in counselling gave him an edge working with people, building trust, and navigating pressure. He tells the full inside story of how Natural Nutrients landed on Dragon’s Den — the dream, the grilling, the emotional high of multiple offers, and the reality of the deal falling through. Craig shares what actually happens behind the scenes, what the Dragons are really like, and the business lessons he walked away with. This episode is a mix of personal growth, entrepreneurship, brutal honesty, and navigating the highs and lows of building something meaningful. If you're into business, mindset, purpose, or the reality behind the glossy highlight reels, this one hits home.Check His Website Out: https://naturalnutrients.co.uk/