Building A Brand With Heart w. Betsy Neptune

On this episode of How They Scaled It, we take a unique turn and explore scaling in the nonprofit world with Betsy Neptune, the Executive Director of BUILD Boston. BUILD empowers high school students from under-resourced communities to become CEOs of their own lives through entrepreneurship. Betsy shares how BUILD equips Gen Alpha with essential entrepreneurial skills like collaboration, problem-solving, and grit. We uncover BUILD’s unique approach of integrating its programs into schools, scaling through partnerships with teachers, and the crucial role of volunteer business coaches. Betsy also discusses the challenges of scaling a nonprofit sustainably in today’s economic climate and how BUILD’s impact prepares students not only for business but for life. 00:00 Introduction to How They Scaled It 00:41 Meet Betsy Neptune: Empowering Youth Through Entrepreneurship 01:51 The Origin and Evolution of BUILD 03:37 BUILD's Unique Approach to Teaching Entrepreneurship 07:25 Year One: Business Ideation and Design Thinking 11:14 Year Two: Making the Business a Reality 21:43 The Role of Business Team Coaches 26:18 Future Leaders: BUILD's Impact on Students' Careers 30:02 Challenges in Business and Workforce 31:03 Corporate Partnerships and Shared Value 31:59 Scaling BUILD: Strategies and Challenges 47:04 BUILD's National Expansion and Future Plans 51:11 Advice for Aspiring Professionals 53:32 How to Get Involved with BUILD Learn more about Courtney, Right Left Agency, and BUILD:  Courtney Wasserburger: LinkedIn | Right Left Agency Betsy Neptune: BUILD.org/Boston