Building a Brand with Women + Waves Founder Rachel Murphy

Welcome back to STATE OF MIND hosted by Nutritional therapist, breath work coach and cold water swimmer, Grace Kingswell   Today's episode is with the founder of super successful business Women + Waves.    Women and waves is a female surf collective that offers weekend surf trips in the UK and longer immersive surf holidays in far sunnier and hotter climates.   I was really keen to hear how Rachel’s small surf club has grown into a global brand, most recently collaborating with H&M on a wetsuit and swimwear collection, growing a huge instagram following and inspiring hundreds of women around the world to join her girl gand and get in the water.   This episode is sponsored by Davy J. Davy J is an amazing small, sustainable brand based in Devon who design swimwear for women who love the ocean and they celebrate and encourage everyone to explore the joy that water can bring – all year round.   Get 10% off swimwear with the code STATEOFMIND   Women + Waves @womenandwaves Davy J @davjs   @gracekingswell