Building a Brand with Your Best Friend

What does it look to build a brand with your best friend? Elina and Ember are the owners of theClothesRak, as well as best friends, and they join the show today to talk about how they built their business together all while staying in their own lanes and leveraging their individual strengths. We're diving into so much in this episode as Elina and Ember walk us back through the process of building their brand, how they systematized their business, and the apps and tech tools that they use to run their business. They also share how they got consistent with their marketing and how they are now starting to use paid ads to scale their business further. These two are really something to watch and we are lucky to have them not only on the podcast, but as members of The Boutique Hub as well! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: TheClothesRak Shop The Look Klaviyo Shopify