Building a Breakfast Brand That Wins the Morning with Jessica Serrano of Bagel Brands

Send us Fan MailJessica Serrano, CMO of Bagel Brands, joins Zack Oates to share how marketers can better understand what makes a brand truly stand out. With experience across Burger King, Taco Bell, and Dig In, Jessica brings a sharp perspective on how guest insights shape strategy.Zack and Jessica discuss: Finding what makes your brand uniquely valuable Why scrappy guest research often beats big budgets How to balance data with real world observation The importance of timing and context in guest communication Why simple brand guidelines outperform complex ones How to improve guest experience by doing the next right thingThanks, Jessica!Links:https://www.linkedin.com/in/jessicacausse/https://www.linkedin.com/company/bagel-brands/