Building A Bullish Restaurant Brand with Joseph Szala

Send us Fan MailJoseph Szala is a Principal, Creative, and Strategist at Vigor Restaurant Branding, a restaurant and beverage branding and marketing studio based in Atlanta, Georgia, but servicing the world. Joseph has worked with hundreds of restaurants over his career, and has written a new book distilling all of his knowledge called "The Bullhearted Brand: Building Bullish Restaurant Brands". On this episode, he and host Zack Oates discuss: What drives loyalty among patronsWhy Joseph doesn't use demographics in his marketing planTurning employees into brand championsBuilding a brandHow to pronounce "Porsche"MoreThanks Joseph!