Building a Burger Brand from Scratch

Fast Casual Nation hosts Paul Barron and Cherryh Cansler interview Billal Jaber, founder of SMASHED, a chef-driven burger concept navigating the challenges of startup life in the crowded fast casual burger space. Jaber shares his journey from trademark troubles to strategic market selection, explaining why he's targeting tier-two cities, building a prototype in a micro-market, and prioritizing intentional growth over rapid expansion. Learn about his philosophy of radical simplicity, the art of the perfect smash burger, cross-training strategies, and why he's betting on quality and "cravability" to compete against burger giants like Shake Shack and Five Guys. #FastCasualNation #SmashBurgers #RestaurantStartup Become a supporter of this podcast: https://www.spreaker.com/podcast/fast-casual-nation--3598490/support. Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/ Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights. Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory