Building a Business 13 Years Strong: Relationships, Teams, & Longevity Moves with Alessandra Pollina

Alessandra Pollina has run her PR agency for 13 years, long enough to remember a business landscape before Instagram even existed. In this episode we trace what's actually changed in that time (a lot) versus what never did (relationship building, real community, the personal touch), and why the industry spent years pretending those fundamentals didn't matter.Our conversation centers on the founder shift at the heart of scaling: Alessandra's decision to rebrand from a company named after herself to Quotable Media Co. so her team could feel genuine ownership, and the patchwork-of-contractors trap that catches so many growing businesses. We unpack why hiring for "what I need off my plate right now" creates problems down the line, and what it looks like to design a role that can grow with someone instead.Join us for a super real conversation about staying in business for the long haul, and what has to shift in how a founder thinks about ownership, hiring, and time in order to make that possible.You can book a free 20 minute visibility strategy call with Alessandra to map out your visibility plan for the year: https://quotablemediaco.com/connect