EPISODE · Mar 24, 2025 · 29 MIN
Building a Business (and a Community) from the Ground Up with Samantha Perry
from Social Goals: Social media strategy for small businesses
In this episode of Social Goals, Kat sits down with Samantha Perry—multi-passionate entrepreneur and founder of Samantha Ann & Co.—to talk about how she built not one, but three thriving businesses rooted in authenticity, creativity, and community.From humble beginnings making DIY pallet signs to running a bustling home décor storefront, a stunning wedding venue, and a home styling service, Sam opens up about the hustle, the pivotal leap to full-time entrepreneurship, and the power of social media in growing a brand that feels like home. Whether you're building a business or a brand online, Sam’s insight into community-building and content strategy is packed with lessons for any small biz owner.Key Takeaways:How Samantha transitioned from side hustle to full-time entrepreneurshipWhy community-building was the key to her growthThe realities (and wins) of managing three businesses at onceHow she uses Instagram to drive real foot traffic to her storefrontHer behind-the-scenes approach to showing up on social media without burning outConnect with Samantha:Instagram: @samanthaandcoWedding Venue: @pondview.estatesWebsite: www.samanthaannandco.comDon't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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Building a Business (and a Community) from the Ground Up with Samantha Perry
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