Building a Business Around Your Capacity: Designing Work That Works for You with Cathy Ghita

What do you do when your health, your neurodivergence, or your life circumstances make a traditional career feel impossible — but you still have something powerful to offer the world? In this deeply honest episode, Lindsay sits down with Cathy Ghita, founder of With Kathy, a marketing strategist who specializes in helping people build businesses that actually fit their lives — not the other way around.Cathy's story is one of late-discovered clarity. Diagnosed with ADHD at 36 after years of misdiagnoses, burnout cycles, and silently struggling through a corporate world that wasn't built for her brain, she eventually found her way out through a unexpected creative break — writing the lyrics for TikTok Romania's Christmas ad during lockdown. From there she built a business from scratch, moving from virtual assistant to copywriter to marketing strategist, all while learning what it truly means to design work around your capacity rather than forcing yourself to fit a mold.What makes Cathy's approach so refreshing is that she doesn't hand you a generic strategy and wish you luck. She meets you where you are — whether you're dealing with chronic illness, neurodivergence, caregiving responsibilities, or simply a life that doesn't fit the "hustle 24/7" template — and helps you build a marketing strategy that is grounded in behavioral science, deeply personal, and actually sustainable.If you've ever felt like every business strategy you try was written for someone else entirely, this episode is going to feel like a deep exhale.In this episode:How a late ADHD diagnosis changed everything Cathy thought she knew about herselfWhy cookie cutter business strategies fail so many people — and what to do insteadThe power of giving yourself permission to build in your laneHow to turn your own lived experience into your greatest business assetWhy your strategy should fit your life, not the other way aroundWebsite: withcathy.com