EPISODE · Mar 19, 2025 · 17 MIN
Building a Business from the Ground Up with Bethany Jeanfreau
from Biz Builder Spotlight · host Jonathan Sherman
In this episode of Biz Builder Spotlight, we sit down with Bethany Jeanfreau, a fractional CMO with a unique background in entrepreneurship, marketing, and global business. From running her family's custom retro viewer manufacturing company to launching a fitness coaching business in Shanghai, Bethany shares her journey of innovation, leadership, and strategic growth.We dive into:✅ How she built a marketing department from scratch and fueled record-breaking growth.✅ The challenges of launching a fractional CMO practice and building a client pipeline.✅ Her experiences in international business, from Shanghai to Lisbon.✅ Why LinkedIn has become her #1 lead generation tool.✅ The power of AI in content creation and marketing.Bethany also gives insights into the CMOx Accelerator and why she recommends accelerators for entrepreneurs looking to scale faster.🎧 Tune in for an inspiring conversation on marketing and entrepreneurship!📌 Connect with Bethany: www.redrhinoexec.com📌 Follow us for more interviews with business leaders and marketing innovators.
What this episode covers
In this episode of Biz Builder Spotlight, we sit down with Bethany Jeanfreau, a fractional CMO with a unique background in entrepreneurship, marketing, and global business. From running her family's custom retro viewer manufacturing company to launching a fitness coaching business in Shanghai, Bethany shares her journey of innovation, leadership, and strategic growth.We dive into:✅ How she built a marketing department from scratch and fueled record-breaking growth.✅ The challenges of launching a fractional CMO practice and building a client pipeline.✅ Her experiences in international business, from Shanghai to Lisbon.✅ Why LinkedIn has become her #1 lead generation tool.✅ The power of AI in content creation and marketing.Bethany also gives insights into the CMOx Accelerator and why she recommends accelerators for entrepreneurs looking to scale faster.🎧 Tune in for an inspiring conversation on marketing and entrepreneurship!📌 Connect with Bethany: www.redrhinoexec.com📌 Follow us for more interviews with business leaders and marketing innovators.
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Building a Business from the Ground Up with Bethany Jeanfreau
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