Building A Business In The Margins Of Motherhood: Implementation episode artwork

EPISODE · Mar 31, 2026 · 15 MIN

Building A Business In The Margins Of Motherhood: Implementation

from The Alicia Ortman Podcast · host Alicia Ortman

I’m continuing part two of my mini-series on building your business in the margins of motherhood, and I’m bringing some tough love about implementation. We don’t need more hustle or more platforms, we need focused action that fits our real capacity so we can build trust and momentum. • honoring capacity as the starting point for execution • naming the mental load that makes routines fragile • why waiting for a perfect routine backfires • dropping trends and scattered marketing that do not move the needle • returning to the basics of the problem you solve • choosing one main action and doing it consistently • why an email list is the best high-yield channel • repeating your core message more than feels necessary • building proactively so your business is not reactive to family chaos I would love to invite you to apply to be a part of the Focused Women Collective here: https://forms.gle/fAqQZcScbGFMd8t96If this episode resonated with you, please share it with a friend who it would serve. Creating a space for high-achieving women seeking deeper conversations to do the REAL inner work. Join my Email List - and get my gift to you, my Priority Plannerwww.heygoalsister.comSay hey in the the DM's on IGGoal-Setting Workbook for self-accountability + consistency

Episode metadata supplied by the publisher feed · Published Mar 31, 2026

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I’m continuing part two of my mini-series on building your business in the margins of motherhood, and I’m bringing some tough love about implementation. We don’t need more hustle or more platforms, we need focused action that fits our real capacity so we can build trust and momentum. • honoring capacity as the starting point for execution • naming the mental load that makes routines fragile • why waiting for a perfect routine backfires • dropping trends and scattered ...

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Building A Business In The Margins Of Motherhood: Implementation

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This episode was published on March 31, 2026.

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