Building a Business on Meta's Twitter Clone episode artwork

EPISODE · Apr 6, 2026 · 1H 7M

Building a Business on Meta's Twitter Clone

from Press Pause with Bill McLean · host Bill McLean

🧵BlackTwist Threads Scheduler(affiliate link):https://blacktwist.app?aff=9mjXLlDiscover the unfiltered reality of indie app development and how to drive real audience growth on Meta's Threads. When Twitter (X) completely shifted its platform and skyrocketed API pricing to $42,000 a month, independent developers Luca and Mattia watched their profitable SaaS side projects get wiped out almost overnight. Instead of walking away from software development, they pivoted and built Black Twist, a premier scheduling, analytics, and community growth platform engineered specifically for Meta's Threads. Whether you are trying to understand the Threads algorithm, build a SaaS product, or simply grow your personal brand online, this conversation breaks down the exact strategies working right now.In this episode, we dig into the raw truth of building a tech startup while balancing a demanding 9-to-5 job, family commitments, and avoiding burnout. We discuss the massive organic reach discrepancy between X and Threads—including how the exact same content got 100 views on Twitter but exploded to 200,000 views on Threads. We also get honest about the psychological toll of dealing with app copycats and how to build a moat around your business using community.Finally, we pull back the curtain on the exact productivity and tech stacks we use to ship products and content fast. From managing ideas in Obsidian and Apple Notes to coding web apps with AI using Claude Code and Cursor, you will get a behind-the-scenes look at the tools powering modern creators and developers.Chapters00:00 - Intro & Welcome08:32 - Leaving X and the $42k API Shock18:19 - The 200k View Secret on Threads26:36 - The Brutal Reality of the 9-to-5 Juggle42:23 - How to Handle App Copycats48:29 - The Threads 100 Challenge52:13 - Our Indie Dev Tech & Productivity Stack01:02:41 - Coding with AI & Markdown FilesFollow Luca on Threads:https://www.threads.com/@luca.restagno.devFollow Mattia on Threads:https://www.threads.com/@heymattiarighettiThe Essential Apple Notes Guidehttps:billmclean.gumroad.com/l/wdsjzMore deep dives on apps, tech and life lessons in my Newsletter The Digital Pulse and Perspective Shifts!https://billmclean.substack.com/Connect with me on Social:https://www.threads.net/@williambmcleanhttps://x.com/wbmcleanhttps://www.tiktok.com/@williambmclean?_t=ZT-8zridiJJmIP&_r=1https://www.instagram.com/williambmclean/Must-have affiliate links:🧵BlackTwist Threads Scheduler: https://blacktwist.app?aff=9mjXLl🎙️Voice Dictation with Wispr https://wisprflow.ai/r?WILLIAM1193🎵 2 Months Free! Music, Footage, and More from Artlist: https://artlist.io/referral/4646734/William☀️Raycast Pro Free for 14 days: https://raycast.com/?via=william-mclean💻CleanMyMac Free for 7 days: https://macpaw.audw.net/c/6052342/263631/1733☁️ Backblaze computer and NAS backup: https://secure.backblaze.com/r/05ckce✅ My favorite cross-platform todo app(todoist): https://get.todoist.io/ucypxtigr1jyWebsite:www.williabmclean.comFor business inquiries:[email protected]

Episode metadata supplied by the publisher feed · Published Apr 6, 2026

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Building a Business on Meta's Twitter Clone

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