Building a Business That Stands the Test of Time: Innovation, Growth, and AI

Business Leaders of America Podcast Featuring Gilad Bechar Founder & CEO of Moburst Episode Overview In this episode of the Business Leaders of America Podcast, we sit down with Gilad Bechar, founder and CEO of Moburst, a global digital growth agency that has helped companies including Google, Uber, Samsung, Dropbox, Microsoft, and YouTube accelerate growth through mobile-first marketing and AI-powered strategies. Gilad shares his entrepreneurial journey and how recognizing the opportunity in mobile marketing during the early days of the App Store led him to found Moburst. He explains why the company was built differently than traditional agencies, focusing on improving products and customer experiences before investing heavily in marketing. The conversation also explores how Moburst grew from a small consultancy into a global agency, with lessons on scaling a business, finding the right co-founder, expanding through strategic acquisitions, and earning the trust of some of the world's largest technology companies. Finally, Gilad discusses how artificial intelligence is reshaping digital marketing, why businesses need to think beyond traditional SEO, and how large language models like ChatGPT are changing the way customers discover products and services. Whether you're an entrepreneur, business leader, or marketer, this episode offers valuable insights on innovation, leadership, and building a business designed for long-term growth. Notable Awards and Recognitions • Founder & CEO, Moburst • Built Moburst into a global digital growth agency with more than 150 employees • Trusted by companies including Google, Uber, Samsung, Microsoft, Dropbox, YouTube, Robinhood, and Reddit • Recipient of numerous industry honors, including Adweek, Clio Awards, MMA Smarties, and Webby Honors How to connect with Gilad Bechar LinkedIn: https://www.linkedin.com/in/begilad/ Website: https://www.moburst.com/ Show Notes 01:36 — From employee to entrepreneur Why Gilad realized entrepreneurship was the only path that allowed him to fully pursue his vision. 03:19 — Recognizing the mobile opportunity How the early days of the App Store revealed a completely different approach to digital marketing. 09:40 — Why Moburst was built differently The vision behind creating a growth agency focused on improving products before scaling marketing. 16:14 — Scaling from consultant to global agency Building the right team, finding the right co-founder, and navigating rapid company growth. 27:42 — What global brands look for in agency partners Why companies like Google and Uber still rely on outside specialists despite having world-class internal teams. 38:27 — Expanding through strategic acquisitions How listening to client needs led Moburst to add new capabilities through acquisitions rather than trying to build everything internally. 49:07 — How AI is reshaping marketing Why businesses should prepare for a future where ChatGPT, Gemini, Claude, and other AI platforms influence customer discovery. 59:15 — How to connect with Gilad Where listeners can learn more about Moburst and connect with Gilad. Learn more about your ad choices. Visit megaphone.fm/adchoices