Building a Business That Works for Your Family and Your Farm

”I feel like it's my chance to tell my story because if I don't tell it, Netflix and Amazon and somebody else is gonna tell it for me. So it's my chance to tell the truth about how we do things here.”   On this episode of Farming on Purpose, Taylor Moyer shares his journey from NASCAR to full-time ranching, proving that creativity and adaptability are key to making a farm thrive. From cattle sales and custom grazing to agritourism, he’s found multiple ways to sustain his operation. Through Land Trust, he offers farm tours and photography sessions, turning his land into an asset beyond production agriculture. His story is a reminder that farming success looks different for everyone.  Key Topics:  Taylor’s journey from NASCAR back to farming.  Balancing tradition with new revenue streams.  Backgrounding, custom grazing, and flexible herd management.  Photography sessions, farm tours, and working with Land Trust.  Addressing liability concerns and the stigma around non-traditional farm income.  Educating visitors and fostering appreciation for farm life.  Balancing business growth with personal goals.  To connect with Taylor visit his website and Instagram. Or learn more about and view listings on Land Trust.   LINKS  Sign up for the 8-Hour Marketing Plan here!  Marketing Routine class, do so here!  Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.   Check out our favorite software tool for online sales: Thrivecart  I may earn affiliate commissions from links on this page.  Other Episodes You May Enjoy:    Episode 109: Building a Future on the Farm: How One Rancher Found Her Own Path Home  Episode 45: Diversifying the Ranch with Jess at Perigo Hay and Cattle   Episode 73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess    About the Host of Farming On Purpose, Lexi Wright:    I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.    Connect with me on Instagram, Facebook, and TikTok.