Building a Business Through Life's Hardest Seasons with Abbi Perets

This episode is a masterclass in resilience, real talk, and building a business that actually supports your life. Abbi shares her raw journey of entrepreneurship through some of life's hardest moments and reveals why you're probably leaving thousands on the table by undervaluing your expertise. If you're ready to stop giving away your brilliance for free and build something sustainable, this one's for you.Key Highlights Compartmentalization During CrisisHow Abbi kept her business running during family emergenciesKnowing your bare minimum and scheduling breakdowns for laterMaking responsible decisions to step back when you can't serve clients properlyFrom Crisis to Million-Dollar BusinessBuilt reputation as someone who delivers no matter whatCreated courses helping mothers build flexible businessesGenerated over $1 million but walked away when it no longer aligned with her valuesStarting Over at 48Closed successful business to design one around what truly lights her upCurrent focus: Reality Check Sessions at $1,000/hourSustainable $20K months without overwhelming scaleStop Giving Away Your Expertise Warning Signs You're Undervaluing Yourself:Clients saying "I never thought of that before"People frantically taking notes during callsSolving entire problems on free discovery callsGiving away systems that took years to developThe Solution:Record discovery calls for learningUse AI to analyze what valuable insights you're sharingCharge for consulting, not just deliverablesSet boundaries: "I can't do this over DMs - let's set up a call"Current Business ModelReality Check Sessions: $1,000 one-hour strategic sessions3-Month Coaching: Implementation support for select clientsGroup Coaching: Small group work in communitiesFocus on getting paid for thinking, not just deliverablesKey Mindset Shifts Give Yourself GraceNo business decisions are undoableThank past versions without regretYou are enough at every stageChoose Joy ConsciouslyActively choose happiness in all aspects of lifeDon't let perfectionism hide your greatness from the worldYour audience doesn't know how it's "supposed" to lookGuest Bio: Abbi Perets is a mom of five, longtime business owner, and messaging strategist with 20+ years of experience. She built her business during incredibly hard seasons, including raising a developmentally disabled child who battled cancer, proving you don't need a perfect life to build a powerful business.Free Resource The Hidden Money Map: Identify patterns where you're giving away money and learn to get paid for your expertise. Connect with Abbi PeretsWebsite: successfulfreelancemom.comLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com