Building a Business Through Podcasting and Simplicity with Benjamin Brandt

If you've listened to our show at all, you already know that podcasting is a very cost-effective strategy for nurturing your clients but today we want to tell you about a Certified Financial Planner that has built his business around a podcast. Our guest today is Benjamin Brandt, who started the Retirement Starts Today Radio six years ago and has grown an incredible following through simple approach to marketing and promotion. If you have a podcast or have been considering starting a show (which we recommend), then this is an interview you don't want to miss. Brandt's business was in dire shape back in 2015 when he shifted his focus to podcasting and now he has a beautiful work-life balance that can turn away clients that aren't the right fit. Today we'll learn about the strategies he's implemented, why he doesn't use call to actions, and how the idea of 'less is more' is very true for his show. So as you go through the episode today, keep an ear out for some of these topics that we cover: Why he decided to start the podcast to help save his business. The approach he credits for having so much success with the show. Why he doesn't use any calls to action on the show. Strategies to drive organic growth The way he formats his show each episode and the reasons behind it. Why he keeps his shows to 20 minutes or less Getting clients into the funnel and then how he manages that flow. Why he doesn't do any promotion on the show and keeps everything simple. Breaking news on his future plans to work with advisors. For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net. What we discuss on the show: 1:53 – The reason for the podcast 4:46 – Why he's had success 5:58 – No calls to action 10:29 – Creating scarcity and friction 12:55 – How he promotes the show 17:07 – Format for his show 22:06 – The length of his show 24:39 – His audience 30:15 – Brilliance of simplicity 32:12 – Never promotes the show 33:46 – Surge of meetings 37:51 – Starting to work with advisors