Building a Business Through the Power of Media with Shelly Williams

In today's digitally driven landscape, harnessing the power of media has become not just a strategic choice but a vital necessity for aspiring entrepreneurs and established businesses alike. Building a business through the transformative force of media involves a dynamic interplay of content creation, social engagement, branding, and storytelling. This multifaceted approach has the potential to not only amplify a company's reach but also to cultivate a loyal audience, foster trust, and drive sustainable growth.    In this episode, we are joined by Shelly Williams, a media consultant who climbed the corporate ladder from Intern to Executive Producer of Urban X-pressions, the longest-running video show in the Delaware Valley, to talk about how entrepreneurs grow their businesses through the power of media. Shelly shares her transition from an intern to an executive producer as a woman, the things that will help you climb the ladder in any organization, and what women should know about getting into the media industry. She also talks about how businesses can grow using media and the balance between building a business and family. Tune in to learn more about this and other exciting topics!   Timestamps [03:51] Shelly William's background information [04:40] Shelly's amazing things she has done in her career [07:23] The transition from an intern to an executive producer as a woman [09:19] The things that will help you climb up the ladder in any organization [11:55] What women need to know getting into the media industry [13:32] The balance between building a business and family [15: 22] Shelly's favorite moments of her life [21:08] The biggest lesson when it comes to entrepreneurship and building a business [26:55] The legacy that Shelly would love to leave behind [29:28] What having a resilient heart means in Shelly's life [31:52] Advice to women aspiring to build a career in the media industry Notable quotes: "If you can't do it, don't say you can't. Just figure something up." "We can't quit. We have to do something until it happens." Connect with us: Shelly Williams Instagram: https://www.instagram.com/shellyshellwilliams/ YouTube: https://www.youtube.com/@shellyshellwilliams/videos TikTok: https://www.tiktok.com/@phillysoprah Gabi Garland Website: http://www.gabigarland.com/ Instagram: https://www.instagram.com/gabigirl34/