Building a Business Together: Entrepreneurship, Family Leadership & Defining Success with Leigha Anthony

In this episode of In Heels with Keni Silva, Keni sits down with entrepreneur and business leader Leigha Anthony for an insightful conversation about entrepreneurship, leadership, family business, and the evolving world of creator marketing. As the Co-Founder and CEO of Vitamin C, Leigha built a leading creator marketing agency alongside her sister and business partner. As the company grew, another sister joined the team, creating a family business built on trust, collaboration, and shared values. Together, Keni and Leigha discuss what it’s really like to build a business with family, the importance of setting boundaries as a leader, and the lessons Leigha learned on her journey from personal assistant to CEO. They also take a behind-the-scenes look at today’s creator economy, exploring how influencer marketing has evolved, why authenticity matters more than ever, how brands choose the right creators, and why building genuine communities has become the foundation of successful marketing. Whether you’re an entrepreneur, aspiring founder, marketing professional, content creator, or someone redefining success on your own terms, this episode offers valuable insights on leadership, business growth, and building a career with purpose. ⭐ Loved This Episode?If this conversation moved you, challenged you, or gave you a new perspective:• Tap Follow or Subscribe so you never miss an episode• Leave a 5-star review — it helps this show reach more women who need these conversations• Share this episode with someone who needs permission to keep standing• Follow @KeniSilva_ and @InHeelswithKeniSilva on Instagram• Watch video clips and full episodes on @InHeelswithKeniSilva, Youtube, McCordlistTV, Roku • Learn more about Divorce As An Opportunity and Keni’s work at Kenisilva.com