Building A Business vs. Building A Book of Business

This week, Elliot and Ryan have a shop talk about something they're both very passionate about -- building a business! The focus is on building a business that will stand the test of time instead of just building a book of business that may benefit you short-term. How can we center our efforts around overall growth and prosperity when we have so many factors trying to pull us back?Listen in as the GPP launch into an informative discussion from their personal experiences and those they have seen throughout the industry. Let's continue Getting Past the Premium together!Episode links:Ellerbrock-Norris: https://www.ellerbrock-norris.com/Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com/Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a/LAUNCH: https://getlaunch.io/This episode is sponsored by LAUNCH.In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.THAT’S WHERE LAUNCH COMES IN.Access the full-revenue potential in your existing book of business. See opportunities other agencies can’t. Offer more value. Gain a competitive advantage in a commoditized market.Visit https://getlaunch.io/ to learn more.