Building a Business with Heart: Lu Urdaneta on Faith, Femininity & the Power of Culture

She moved to the U.S. with a dream, co-founded a family-run business, and helped grow it into a global multi-million dollar brand. But behind the success, Lu Urdaneta leads with something rare in today’s business world: love, gratitude, and feminine energy. As Chief Culture Officer at MONAT, Lu’s mission is to build a company where recognition, unity, and care aren't just buzzwords — they’re foundational values.In this episode, we explore:- What it means to bring your feminine energy to the boardroom (and not just your living room)- How MONAT built a loyal culture through gratitude and recognition- What Lu has learned from building a business with her father and brothers- How faith, spirituality, and being your own best friend shaped her leadershipWhether you’re dreaming big, growing a business, or just trying to stay grounded — this conversation is your permission slip to lead with love.Follow Lu Urdaneta:Lu Urdaneta Instagram: Monat GratitudeMonat GlobalMonat GearFollow Gio: * Instagram: https://www.instagram.com/gioingletto/* TikTok: https://www.tiktok.com/@gioingletto Follow Kat:* Instagram: https://www.instagram.com/katfilpi/ * Tiktok: https://www.tiktok.com/@katfilpi