EPISODE · Jun 21, 2025 · 41 MIN
Building a Career in CPG as Founder, Investor, Executive, Acquirer with Matt Jung
from In The Money: eCommerce, DTC, and CPG · host In The Money: eCommerce, DTC, and CPG
In this week’s In the Money podcast, we chat with Matt Jung, CEO of Goodonya, about his multifaceted career in the CPG world—from his early days as a founder to his role as an investor, executive, and now acquirer. 🛠️💼💡 Highlights:From Founder to Executive: Matt shares what it was like founding multiple brands before taking on leadership roles at CPG startups.The Power of Investment & Acquisition: What Matt looks for in a brand to buy, and how he’s successfully navigated brand acquisitions.Rebranding Success: Goodonya grew 125% YOY without paid ads—Matt breaks down the organic growth strategy that’s working for the brand.
What this episode covers
In this week’s In the Money podcast, we chat with Matt Jung, CEO of Goodonya, about his multifaceted career in the CPG world—from his early days as a founder to his role as an investor, executive, and now acquirer. 🛠️💼💡 Highlights:From Founder to Executive: Matt shares what it was like founding multiple brands before taking on leadership roles at CPG startups.The Power of Investment & Acquisition: What Matt looks for in a brand to buy, and how he’s successfully navigated brand acquisitions.Rebranding Success: Goodonya grew 125% YOY without paid ads—Matt breaks down the organic growth strategy that’s working for the brand.
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Building a Career in CPG as Founder, Investor, Executive, Acquirer with Matt Jung
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