Building a COMMUNITY not just a COMPANY | Niched with Jade Spooner | EP3

This week on Niched, Matt sits down with co-founder of Health & Nutrition Platform Equalution, Jade Spooner. Everything from the beginning of Equalution and the challenges with starting a tech business with no money all the way through to Jade’s passion to empower founders and entrepreneurs. Relationship is at the heart of Jade’s methodology and Matt unpacks how that made a hugely positive impact on the growth of Equalution. Chapters: 0:00 - Intro 3:15 - Business School? 5:00 - ChatGPT 5:50 - How did Equalution start? 7:50 - Relationship with Food 9:30 - The Tech Challenge 12:30 - What is Equalution to the customer? 15:30 - From Shame and guilt to empowerment, Better not Perfect 17:50 - ROI for your brand 18:50 - People put on this planet to solve problems 20:20 - The Drop shipping Era 24:00 - Quickfire Questions 27:20 - Social Media & UGC 29:00 - What is Jade doing now? Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/