Building a Community to Connect with Influencers - Bob Ruffolo

Bob Ruffolo, Founder and CEO of IMPACT (2017 Hubspot's Partner Agency of the Year), talks about how to build a thriving community to connect with influencers and clients. Bob Ruffolo's Journey Bob started providing marketing services as a freelancer. The growth of his client base inspired him to create IMPACT, his inbound marketing agency. The agency has experienced dramatic growth in the past few years, leading to its designation as Hubspot's Partner Agency in 2017. Now, Bob is growing the company's impact and presence by focusing on the power of community. Your influencer marketing story During our conversation, Bob reveals: How to leverage local networking events and associations to meet influencers and grow your business. The important role of mentorship in your personal and professional life. The #1 factor to deepen your business connections. How to build a community and its role in your ability to connect with new clients and influencers.   One Thing You're Most Excited About Bob is thrilled about his growing community on Facebook: IMPACT Elite--where the sharpest minds in marketing are hanging out! The community plays an important role in the fulfillment of IMPACT's mission as a resource to support entrepreneurs. Resources and Tools Mentioned IMPACT Elite Facebook Group IMPACT Live, the annual live event in Hartford, Connecticut. Gino Wickman's Books, such as "Traction: Get a Grip on Your Business." Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink Double Double: How to Double Your Revenue and Profit for 3 Years or Less by Cameron Herold Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker More About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year. Join IMPACT Elite: https://www.impactbnd.com/blog/marketing-community-impact-elite