Building a Community to Empower Entrepreneurs through the Highs and Lows of Business with Katie Doherty of Founded Outdoors

What can freelancers learn from those founding product-based businesses?   Katie Doherty is the co-founder of Founded Outdoors, a company dedicated to providing resources, programming, and community for emerging outdoor brands.   She is passionate about driving inclusive change through entrepreneurship and combines her experience in the tech start-up world and her love of the outdoors by supporting founders from idea to launch.   With her co-founder Enhao Li, she has created a thriving community of outdoor industry founders and has supported more than 65 founders through their accelerator programs like Embark, a program developed in collaboration with REI Co-op's Path Ahead Ventures.   We chat about: how crucial community is to business building embracing an iterative process to create the best possible product for your ideal customer aligning your professional mission with your personal values how Katie and Enhao came to create the Founded Outdoors community   Connect with Founded Outdoors: foundedoutdoors.com instagram.com/foundedoutdoors   If you want 2025 to be your era of freelance flow, I'd love to invite you to my new group coaching community.   Because you can have a full business AND be a human first.   This program is for the freelancer who... is working their butt off, but not spending time doing what they love most. has a steady stream of clients, but not dream ones. makes ends meet, but wants more financial security. has some systems in place, but keeps overriding their boundaries. knows their values, but gets stuck trying to align them with a business model.   I deeply believe that you can be an effective business owner who also sets boundaries and makes space for fun.   For 6 months, we'll meet twice a month for 90 minute group calls and use a private Slack channel on an ongoing basis for round-the-clock community interaction.   You'll also get access to all past Just A Wild Thought workshop recordings and priority for future 1:1 coaching availability.   If you're a successful creative who knows there's something more, I invite you to explore the program soon. We start in February, and the community is capped at 8 people.   Info here: https://www.justawildthought.com/findyourfreelanceflow   Connect with Justine: Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthought    Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.