Building a Company While Caring for Aging Parents

Caregiving doesn’t happen in isolation. It unfolds alongside careers, parenting, relationships, and life’s biggest responsibilities. In this episode, we talk about what it means to keep showing up as a caregiver even when everything else feels overwhelming.Shauna reflects on caring for aging parents while leading a growing company, navigating family dynamics, and carrying the emotional weight that so many caregivers silently hold. This conversation names the exhaustion, guilt, and responsibility that often come with long-term caregiving, especially for those who feel like they’re doing it alone.tendercare exists because caregiving is too complex and too heavy to navigate without support. This episode is for family caregivers, working professionals, and anyone caring for aging parents who feels stretched thin and unseen.We hope that by the end, listeners will feel less alone, more understood, and reminded that caregiving strain is not a personal failure. It’s a shared reality that deserves better systems, clearer support, and more compassion.