Building a Consistent Social Media Presence

Turiya Hodge, a passionate social media strategist speaks about the art of 'showing up' and building an authentic and consistent social media presence. Discussing the importance of serving people online through authentic messaging and connections, Turiya emphasizes the value of knowing your audience and showing up regularly for them. She provides tips on creating a social media strategy, including the concept of creating 'mega content', being consistent, building and nurturing relationships, and taking conversations offline for more authentic engagements. Finally, Turiya ends with the importance of having an attainable social media strategy, one that does not overwhelm the entrepreneur or (small) business owner but allows them to effectively connect with their audience.