EPISODE · Sep 23, 2024 · 1H 9M
Building a Consumer Brand in Brazil with Nick Johnston
from Brazil (is not) for Beginners
In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil. Isaac and Nick cover: • Nick’s journey to Brazil and how he fell in love with it. • The importance of details in building brands and growing them over time. • The need to understand local context and tastes, but not be wholly beholden to them. • The challenges of opening a small business in Brazil and the similarities to sailing. • Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates. • The rule of 8 / 80. • And lots more…
What this episode covers
In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil. Isaac and Nick cover: • Nick’s journey to Brazil and how he fell in love with it. • The importance of details in building brands and growing them over time. • The need to understand local context and tastes, but not be wholly beholden to them. • The challenges of opening a small business in Brazil and the similarities to sailing. • Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates. • The rule of 8 / 80. • And lots more…
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Building a Consumer Brand in Brazil with Nick Johnston
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