Building a Consumer Brand in Brazil with Nick Johnston
Episode 2 of the Brazil (is not) for Beginners podcast, hosted by Brazil (is not) for Beginners, titled "Building a Consumer Brand in Brazil with Nick Johnston" was published on September 23, 2024 and runs 69 minutes.
September 23, 2024 ·69m · Brazil (is not) for Beginners
Summary
In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil. Isaac and Nick cover: • Nick’s journey to Brazil and how he fell in love with it. • The importance of details in building brands and growing them over time. • The need to understand local context and tastes, but not be wholly beholden to them. • The challenges of opening a small business in Brazil and the similarities to sailing. • Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates. • The rule of 8 / 80. • And lots more…
Episode Description
In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil.
Isaac and Nick cover:
• Nick’s journey to Brazil and how he fell in love with it.
• The importance of details in building brands and growing them over time.
• The need to understand local context and tastes, but not be wholly beholden to them.
• The challenges of opening a small business in Brazil and the similarities to sailing.
• Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates.
• The rule of 8 / 80.
• And lots more…
Similar Episodes
Mar 3, 2026 ·88m