Building a Consumer Brand in Brazil with Nick Johnston

In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil. Isaac and Nick cover: •⁠ ⁠Nick’s journey to Brazil and how he fell in love with it. •⁠ ⁠⁠The importance of details in building brands and growing them over time. •⁠ ⁠⁠The need to understand local context and tastes, but not be wholly beholden to them. •⁠ ⁠⁠The challenges of opening a small business in Brazil and the similarities to sailing. •⁠ ⁠⁠Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates. •⁠ ⁠⁠The rule of 8 / 80. •⁠ ⁠⁠And lots more…