Building a content engine for a travel brand with Gary Gumbleton from Ocean Holidays Group

He built a travel content engine…with one person and a podcast.In this episode of the Everything Social Media in Travel Podcast, I sit down with Gary Gunton (Ocean Holidays) to break down one of the most practical and scalable content strategies I’ve seen in travel.We cover:How Gary runs an in-house “agency” across multiple travel brandsWhy he’s ditched the word podcast and calls them “shows” insteadTurning 1 episode into 30+ pieces of contentThe smartest way to use content to open doors with partnersWhy most travel brands still don’t understand storytellingBuilding personal brands inside a companyAnd how live shows + short form could reshape travel marketingPlus, Gary shares a powerful story about burnout, depression, and recovery — and what he learned on the other side.If you’re building content in travel (or trying to), this is a must-watch.👇 Subscribe for more conversations with the people actually doing the work.