Building A Content Locker For Meta’s Andromeda Update

We break down Meta’s Andromeda shift from manual targeting to creative-led delivery and share a practical framework for building a content locker that the algorithm can use to match the right message to the right person. We map ten content buckets to the buyer journey and explain how to plan, produce, and optimise within ad limits.

• Andromeda’s move from targeting to content-led delivery
• The ten content buckets and why they matter
• How to plan a content locker across formats
• Balancing quick wins with complex productions
• Mapping ads to the messy path to purchase
• Using UGC, testimonials, and confidence ads
• When trend content fits the brand and when it doesn’t
• Turning objections into high-performing creatives
• Working around ad count limits and refreshing cadence
• Next steps on optimisation and measurement

Thanks for watching today. Really excited about these new Andromeda updates and hope that the information we're bringing is going to help you get better results with your Meta Ads campaigns.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous