Building a CRM That Takes Action

Traditional CRMs compress customer relationships into rigid database fields, losing critical context along the way. AI needs rich, unstructured data to do meaningful work—but most companies have their customer information scattered across email, call recordings, Slack, and support tickets that never talk to each other. Lightfield co-founders Keith Peiris and Henri Liriani (who previously scaled Tome to 20 million users) believe the solution is a "database-first" AI CRM that automatically captures and indexes every customer interaction, creating a queryable lake of context. They're building for a new generation of technical founders who are approaching go-to-market like engineering a machine rather than industrializing traditional sales processes. The vision: transform the CRM from a sales tool into a company-wide "hub of customer truth" that keeps entire organizations connected to what customers actually need, democratizing access to customer insights beyond just the sales team. You can read a transcript of this interview here: https://productledaipod.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices