Building a Cross-Platform Franchise with Sola Saulenko, CMO of Pixonic

from Deconstructor of Fun · host Deconstructor of Fun

Sola Saulenko, CMO of Pixonic, a MY.GAMES studio joins Mishka Katkoff to discuss the intricacies of building a successful game franchise. Together they explore topics such as the balance between organic growth and strategic planning, the evolution of games into franchises, the challenges of transitioning from a hit game to a franchise, and the importance of passion and creativity in brand building. The podcast offers valuable insights into the process of developing and sustaining a game franchise in a competitive market landscape.

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This episode is 1 hour and 7 minutes long.

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This episode was published on March 25, 2024.

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