Building a Cult Brand

IN THIS EPISODE:  The fashion industry is one of the largest contributors to climate change, and concerns around sustainability and the environment are growing among conscientious consumers. Join our host, Philip Guarino, as he interviews Andrea Baldo, the fashion CEO with a steadfast commitment to social and environmental responsibility. As the CEO of Ganni, Andrea and his team have cultivated a creative and innovative brand through transparent and authentic customer communication. The result? Ganni has built a cult following, a community which has driven its explosive growth. From its humble roots as a Danish company, it is now one of the hottest brands on the international stage. But just how did they do it? Listen and find out.   GUEST BIO: Andrea Baldo is CEO of GANNI, the Danish contemporary fashion brand which has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. Andrea received his degree magna cum laude in Economics from the University of Verona and he is a graduate of Harvard Business School's General Management Program. He has over 20 years of experience in the Fashion and Luxury Goods industry: initially as strategic consultant at Bain & Company and then holding top Management positions at brands including Diesel, Marni, Maison Margiela. Since 2013 Andrea is also Executive Fellow of the Strategic Management Department at IESE Business School in Barcelona where he annually teaches in the MBA program and for which he writes business cases and technical notes on Fashion and Luxury Goods industry.