He Quit a Six-Figure Consulting Job to Sell Chilli Oil | Ethan Yong, Umami Papi

How do you turn a lockdown side project into a cult food brand?In this episode of Founders in Motion, Ethan Yong, founder of Umami Papi, shares the real story behind building one of Australia’s most talked-about chilli oils. We dive into the origin of the name “Flavor Daddy,” early product experiments, breaking into retail, and what it actually takes to stand out in a crowded food and CPG market.This conversation covers branding, distribution, manufacturing realities, and the mistakes Ethan learned from along the way.Perfect for founders, marketers, brand builders, and anyone curious about consumer startups and food brands.If this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.FOLLOW US⁠⁠⁠⁠https://www.youtube.com/@FoundersInMotion⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thea.yaps⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@foundersinmotion⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/theango/⁠⁠⁠⁠Hosted by Thea Ngo, a Wharton grad, venture capital investor, and (your new favorite?) interrogator behind Founders in Motion. Subscribe for the stories that don't make the headlines yet.Subscribe for the insider playbook on building companies, growth tactics, and founder stories.