Building a Culture Around Purpose & Trust with Jessica Rich, co-CEO of The Walker Group

100% retention in 24 months in this labor market? Sounds impossible - but that's been the reality for The Walker Group and co-CEO, Jessica Rich, who over the past year helped her organization turn to a Perpetual Purpose Trust (PPT) ownership structure. PPT for short, made most popular by Patagonia recently turning to this structure in 2022, legally empowers a company to organize around its purpose, rather than just profit. In this episode, Jeff Cross, podcast host, and Jessica Rich dive into why the Walker Group looked into PPT, what it has done for their business, their employees, and the community as well as why employers are reaching out to learn more about this ownership structure. Join Jessica and her team for a virtual panel discussion on Wednesday, September 25th, from 12-1 PM EST on their transition to a Perpetual Purpose Trust. Click here to get more details!Check out The Walker Group's website for more details on PPT: https://www.thewalkergroup.com/perpetual-purpose-trustMusic By: Colin Cross Music