Building a “Culture-First” Brand [The India edit] : Lessons from Sabyasachi, Good Earth, Fabindia and Raw Mango

Key resources used to build this episode* Chaani’s LinkedIn Post - ⚜️ 25 years of #Sabyasachi 🐅 + 25 years of positive #Cultural #Impact ⚜️* World of Sabyasachi : History * Good Earth : Our Journey* Fabindia : About us * Raw Mango : About* “One Can(nes) and one must talk about - Plagiarism, Cultural Appropriation and Cultural Appreciation” - LOCS-TALK & BARREL Newsletter (Fashion)* “The rise of the inclusive consumer”, McKinsey Insights Report 2022* “Geographical Indications : What is a geographical indication?”, World Intellectual Property Organisation (WIPO)* ‘Minding Culture: Case Studies on Intellectual Property and Traditional Cultural Expressions’, Terri Janke of Australia for WIPO* “The Invisible Meets the Intangible: Culture’s Impact on Intellectual Property Protection”, Amanda Budde-Sung, Journal of Business Ethics, 2012_LTB Recipe Lab (Look for the Highlight on Chaani’s Instagram page )https://www.instagram.com/chaani22?igsh=MW9zcHoyMTltZW5wcw%3D%3D&utm_source=qr__The LTB Podcast is also available on the links listed below - Subscribe to the LOCS-TALK & BARREL Podcast on YouTube Subscribe to the LOCS-TALK & BARREL Podcast on Spotify Subscribe to the LOCS-TALK & BARREL Podcast on Apple Podcasts Subscribe to the LOCS-TALK & BARREL Podcast on LinkedIn __Follow Chaani Srivastava on LinkedInThanks for reading LOCS-TALK & BARREL - with Chaani Srivastava! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chaanisrivastava.substack.com