Building a Culture of Collaboration: Insights from Marcus Fontoura, Technical Fellow at Microsoft

In this insightful episode of The Brand Called You, host Ashutosh Garg welcomes Marcus Fontoura, Technical Fellow at Microsoft and author of “A Platform Mindset: Building a Culture of Collaboration.”Drawing on leadership roles at some of the world’s most influential tech companies—including Microsoft, Google, Yahoo, IBM Research, and StoneCo—Marcus shares his perspective on what truly defines a platform and why culture, trust, and collaboration are essential to achieving scale and innovation.You’ll learn:How Marcus’s experiences during Microsoft’s transformational era under Satya Nadella shaped his platform strategy.Why building high-performing engineering cultures is about behavioral change, not just technology.Practical leadership lessons for fostering collaboration, identifying when your company isn’t ready for a platform, and evolving the platform mindset in the AI-driven era.