Building a Customer-Obsessed Business with John DiJulius

What if you could make price irrelevant in your sales?In this episode of GSD with Jeni, Jeni sits down with customer experience expert, entrepreneur, author, and speaker John DiJulius to unpack what it really means to create a customer-obsessed organization. From his early entrepreneurial journey to becoming one of the leading voices in service excellence, John shares powerful lessons on building a brand that is known as “the only one that does what you do.”Together, Jeni and John explore how leaders can scale exceptional service, empower employees to create meaningful moments, and use tools like everboarding, microlearning, and the FORD Method to build stronger relationships with customers and teams. They also dive into the future of customer experience in an AI-driven world—and why human connection, curiosity, and care will matter more than ever.Packed with practical strategies and unforgettable insights, this conversation is a must-listen for entrepreneurs, leaders, and teams who want to turn customer experience into their greatest competitive advantage.