Building a Design Studio Culture That Lasts | (ft. FUWL) Ep. 32

Industrial Design Studio [Education] Linnaeus University [Work] IKEA, BAUX, TID Watches, MUUTO, HEM, Cappellini With well over a decade of experience under his belt, Jonas Pettersson (co-founder of @formuswithlove) knows first hand what it’s like to lead a studio through the pit of a financial meltdown and the peak of an IKEA commission. Before you can know success, you must first know yourself. And, running a design studio can teach you a lot about both. On this episode, we talk with Jonas about how he’s managed to keep the soul of his studio alive. Tune.