Building A Direct To Consumer Brand: The Strategies We Have Implemented For DTC Success & How We Are Turning Our Customers Into Influencers

In this episode, Kat and Morgan discuss the obstacles and challenges of direct-to-consumer (DTC) marketing and share their strategies for building their brand, CEE CLEAR. The girls talk about the important of engaging their community while still maintaining healthy revenue growth. They also introduce their new initiative called Social Snowball, where customers can become brand ambassadors and earn rewards. In this conversation, Kat and Morgan discuss their plans for creating thoughtful, purpose-driven content and the importance to keep reiterating their message as the brand grows and the importance of personal social media profiles in building a community. They also touch on pop culture topics such as Cowboy Carter, Taylor Swift's upcoming album and Jojo Siwa's reinvention. 00:00 Introduction and Small Talk 06:12 Building a Strong Direct-to-Consumer Strategy 13:58 The Power of PR Gifting and Seeding 29:36 Aligning Marketing and Sales Targets 36:04 The Success of the Estee Lauder Collaboration 45:20 Anticipation for Taylor Swift's New Album CEE CLEAR - www.ceeclear.com Kat Moses IG - https://www.instagram.com/katmoses/ Morgan Tait IG - https://www.instagram.com/morganamanda/